A Dialogue with Katie McFarlan
Business Coach vs Consultant: Which Does Your Interior Design Business Need?
Episode 83
This week I am joined by Katie McFarlan from the Dakota Design Company as we explore the crucial differences between business coaching and consulting - and how to choose the right support for your design business.
I hope you enjoy this weeks episode
Beth xx
Why This Conversation Matters
With so many options for business support available, it can be overwhelming to know what your business really needs. Katie brings clarity to this decision, explaining how consultants provide specific solutions while coaches guide you to discover your own answers.
Key Insights Explored
The fundamental difference between coaching and consulting
Why some designers need a consultant while others thrive with a coach
How to identify which support will best serve your business stage
The real challenges designers are facing in 2024
Creating authentic marketing in an AI-driven world
Current Industry Challenges We Address
Getting quality leads without relying solely on social media
Pricing with confidence (especially for new designers)
Managing capacity effectively
Setting and maintaining boundaries
Creating authentic connections in a digital world
Expert Insight
"When you hire a business coach, it's more you have general problems or you're looking for more direction... with a consultant, they're going to give you the solution to the problem." - Katie McFarlan
Practical Advice for Different Business Stages
For New Designers:
Start with smaller, flexible scopes
Use hourly billing to gather project data
Focus on building authentic connections
For Established Designers:
Evaluate your marketing effectiveness
Consider your client experience
Build systems that scale
Perfect For Interior Designers Who:
Are considering business support
Need help with specific business challenges
Want to improve their client experience
Are looking to scale their business
Need guidance on pricing and processes