A Dialogue with Arna Sleishman
Building a Successful Interior Design Business in Regional Australia
Episode 81
In this episode of Design Dialogues, I sit down with Arna Sleishman, founder of Designed by Arna, to discuss the realities of building an award-winning interior design practice in Newcastle, NSW.
Episode Overview
Listen as Arna shares her journey from kitchen designer to successful studio owner, including candid insights about managing 20 projects in her first year, why social media isn't always the answer for luxury clients, and how regional designers can build thriving practices outside major cities.
Key Discussion Points
The transition from employee to business owner in interior design
Managing high-end residential projects in regional areas
How the crystalline silica ban is influencing luxury material choices
Building strong supplier relationships outside major cities
The truth about social media marketing in interior design
Creating successful systems and processes for growth
Notable Insights
"My interior design skills far surpass my invoicing and business skills." - Arna Sleishman
Perfect For Interior Designers Who:
Are considering starting their own practice
Work in regional areas
Want to transition from kitchen design to full-service interior design
Are looking to attract high-end clients
Need guidance on business systems and processes