Are you trying to put a square peg in a round hole?

Have you ever felt like you are just not working with the right clients? Understanding what your clients really want can sometimes feel like the elusive secret sauce to a successful interior design studio.

Obviosuly doing lots of work on your marketing so that you can communicate to your ideal clients what you offer is really important however sometimes there are other factors that you should be considering.

In this week’s episode of The Design Dialogues I chat with Kylie Wilks from Felt and Stone. Kylie is based in Inverell (about 6 hours north of Sydney) and we talk about about how working out what her clients were really needing help with has been integral in forming her business.

It may be location, or the kind of work you want to do or the demographic of the area that you are based in that might be what you need to consider when you are thinking about what services you are offering - but making sure you are a square peg in a square hole is going to make all the difference.

Make sure to check out the episode here.