The Cookie Story: Why Value Matters More Than Time
Episode 85
In this episode of Design Dialogues, I explore a simple yet powerful business lesson that started with a cookie purchase.
This story illustrates exactly why building connection and demonstrating value matters more than any price point in your design business.
I hope you enjoy the episode
Beth xx
Why This Story Matters
Have you ever wondered why some clients focus solely on your fees while others understand your value immediately? The difference often lies in the connection and trust built before any discussion of price.
The Value Connection
Through the story of Brookie's Bakehouse, we explore:
How genuine connection influences purchasing decisions
Why social media can be powerful for relationship building
The shift from price-focused to value-focused decisions
How to create meaningful connections with prospective clients
Why building trust matters more than immediate revenue
Key Insights for Designers
When you create genuine connection and demonstrate clear value:
Price becomes secondary to experience
Clients seek you out specifically
Fee discussions become easier
Long-term relationships develop naturally
Your unique value becomes clear
Building Connection in Your Business
Practical ways to create meaningful connections:
Face-to-face networking that builds trust
Authentic social media presence
Value-focused newsletters
Clear communication about your unique approach
Demonstrating expertise through content
Expert Insight
"When you've set up that value proposition, when you are making it clear that the experience they are going to have with you is amazing, then the number becomes secondary. It's not about finding the cheapest option - it's about creating an experience clients can't imagine getting anywhere else."
Perfect For Interior Designers Who:
Want to move beyond price-based conversations
Need to communicate their value more effectively
Are building their brand presence
Want to attract higher-value clients
Are reviewing their marketing strategy